🌿 Rooted Beauty Named a 2025 Salon of Distinction by SALON TODAY
Salons of the Year 2025
Rooted Beauty of Westford, MA is honored to announce that we have been recognized as a Salon of Distinction in the prestigious SALON TODAY Salons of the Year 2025: Design Journeys awards.
This national recognition celebrates salons that elevate guest experience through exceptional design, innovation, and intentionality—and we are incredibly proud to be included among this year’s standout spaces.
🌱 A Space Designed for Calm, Comfort, and Natural Beauty
The SALON TODAY judges highlighted the thoughtful design choices that make Rooted Beauty unique, including:
- Natural light pouring through generous windows, creating a sense of openness and allowing true hair color to shine
- A soothing palette of neutral tones, natural textures, and custom furniture
- Our signature arched mirrors and arched retail wall, designed to bring flow and harmony
- Four luxurious Minerva Avant Backwash systems with built-in headrests and ottomans — a client-loved comfort feature
- Abundant living plants throughout the salon, beautifully reinforcing our “Rooted” brand and creating a calming, organic atmosphere
- Our guest-favorite RB Menu, offering curated hot and cold beverages and rotating seasonal snacks
Every detail was chosen to reflect our mission: to create a luxury, modern, and inviting environment where guests feel grounded, cared for, and confidently themselves.
🌿 The Team Behind the Vision
Rooted Beauty is owned by Amy Bernardo and Kourtney Brown, whose passion for hospitality, artistry, and community inspired the salon’s design.
Our 1,600 sq. ft. space includes 12 stations and features design and construction by Mark Sullivan of WolfPack Designs Builders, who helped bring our vision to life with care and craftsmanship.
We proudly use:
- Color Lines: Goldwell, Redken
- Retail Lines: Ouidad, Milkshake, Goldwell
- Furniture: DSM Designs
- Equipment: Minerva
✨ A Heartfelt Thank You
We are deeply grateful to:
- Our incredible team for bringing passion and artistry to the salon every day
- Our guests for trusting us with their beauty and self-care
- SALON TODAY for honoring our vision and recognizing the intention behind every design choice
This award is a celebration of our entire community.
Thank you for supporting Rooted Beauty and helping us continue to grow, evolve, and create a space where beauty feels natural, grounded, and inspired.
🌿 With gratitude,
The Rooted Beauty Team